"how do I get corporate sponsorship for my Band? E.g. gear, song in a commercial, Warped Tour" - russell in chicago, il
i wish i could tell you a good “DIY” way to do this, but the truth is that you should probably just hire a manager. i mean, clearly you’re not worried about “selling out” so you should have no “ethical” problems with hiring a guy to promote your band. and let me tell you this: once you get a manager, you’ll realize how much time you’ve been wasting trying to get everything done yourself! i personally think that most bands should have managers, because (let’s face it) most people in bands are space cases who can’t manage to brush their teeth in the morning, let alone negotiate a major licensing deal. i think even bands who are just starting out would do well to hire managers, because it let’s them focus more completely on making music, while someone else is out in the world representing them, getting their music in blogs and magazines and tv commercials, booking shows for them, and just generally networking on their behalf. think about how much easier this makes life for the band. they don’t have to worry about pulling together an image or managing their brand. they have their manager, who is hopefully aware of market trends, to tell them what is hot, what kind of music to play, what to sing about, and how to dress! this is not to say that as soon as you get a manager, you’re suddenly gonna have fame and fortune. in order to get a sponsorship, you’ll probably have to work up to the next level of management. the first manager will do pretty well for you, maybe get you on some blogs, get you a record deal with national distribution, book you a regional tour, basic “pay your dues” stuff. it won’t be until you get your SECOND manager (once you have a bit of cash) that you’ll start getting your stuff in tv shows and getting noticed by corporations. once that happens, you’ll be on easy street, then it’s just a matter of choosing the right sponsorship, and working your way up from smaller brands (like Ernie Ball or Taco Bell, who sponser a LOT of bands) to the big guns like Apple (who only sponsor the top bands like U2 and the Beatles). i think this is probably the most common way of getting sponsorship (i.e. get someone who is well-connected to do it for you!)— however, hear me out on this possible shortcut. what if you’re band made a fake “commercial” for a product your band likes, then puts it up on Youtube and it becomes a viral clip? i’m not even sure how you’d go about it, but if you’re subtle with the advertisement and make the video weird and cool, it just might get you noticed by that company, and then maybe they’d offer to sponsor you. that would indeed be a creative “DIY” method of getting a sponsor. but, i have never seen this happen, it is only a theory! anyway, good luck, man!